Learning how to learn PPC: A few tips from fortune 50 PPC manager

2022.01.17 05:08 Salaciousavocados Learning how to learn PPC: A few tips from fortune 50 PPC manager

I recently made a comment on how PPC algorithms worked and it blew up. What followed were many messages to my inbox on how I learned this stuff and how they could improve their knowledge.
So I'm writing this post.
To start, I'd like to share a mind map I made to help my friends learn a little quicker.https://whimsical.com/digital-ads-Wrb9hKqbjxgZpQtjqWmd79
It's very basic and it's probably missing a few things, but I broke down the skill of PPC into 4 different parts:-Processes-Mental Models-Subskills-Learning Progression
I'm probably wrong about a few things. I invite others to critique it and help me make improvements.
How-to vs. why Most of the beginner stuff is learned and becomes a one-time thing. Meaning you learn it and that's all there is.
Intermediate to advanced concepts you can have a basic understanding, but not a deep understanding. So your understanding is on a fluid scale.
The issue that many people have with learning PPC and reaching higher levels of performance is they always seek answers on 'how to do things'.
The problem with learning this way is that you can't transfer that knowledge anywhere else. What you learn can only be applied to a single situation.
The way that you deepen your understanding and allow yourself to innovate is to understand how it works and why it works.
Understanding the underlying principles of a concept allows you to transfer your 'how-to' knowledge to different areas.
Get the big picture; Find the purpose To further develop your skills as a PPC manager, I think you should work on getting a more holistic view of your role by learning different areas of marketing.
Some call this being T-shaped. I just call it common sense.
You can't offer solutions to bigger marketing problems when you're tunnel-visioned on specific channel expertise.
Getting to the point: Figure out the big picture of marketing. Then zoom in and examine PPC's purpose. This will allow you to see how it works with other marketing disciplines.
When you get to that point, you will stop working against the other marketing channels and begin to support/supplement them.
"Jack of all trades, master of none, but still better than one." -- That's the full quote.
Where to learn Youtube is good for specific actions. Do you want to learn to set up an account? Go to Youtube.
Learning concepts at a deeper level requires slower content consumption. This means you'll have to read it, ask questions, and read it again.
I find the best places to learn PPC (or marketing in general) are bigger agencies. Their target market is in-house marketing teams. So their goal is to educate experts. If you're tired of the basic/vague bullshit, this is where you need to look.
If you're a beginnework on small local businesses, then you'll be fine with the videos you find on Youtube.
Here are a few links, places to look:eCommerce: https://commonthreadco.com/blogs/coachs-cornerFun-damentals: Klientboost has a very fun style of writing that's very easy to consume. Plus some others.Google Ads: https://klientboost.com/google/
Facebook Ads: https://klientboost.com/facebook/
CRO: https://klientboost.com/cro/
Agency quality tools, frameworks, + nuanced advice: https://www.godtierads.com/
Methodical testing/experimentation (Not for PPC, focus on testing): https://cxl.com/blog/
Staying ahead of the curb: The big boys...girls? (500+ employees) are always sharing meta-analysis/experiment results to try and reel in brand name clients.
3Q digital: https://3qdigital.com/insights/
MuteSix: https://mutesix.com/blog/
Wpromote: https://www.wpromote.com/insights
Performics (their blog kinda sucks): https://www.performics.com/blog/
Icrossing: https://www.icrossing.com/insights
If you don't find something you like here, then the underlying principle is the same: bigger agencies dig deeper. Just find a bigger agency that works in the specific vertical that you work in.
PPC algorithms:
How algorithms self-optimize (Not an explicit statement. You'll need to read between the lines): https://cxl.com/blog/bandit-tests/
White papers always offer little nuggets (ie. How long they take to optimize/volatility levels):https://services.google.com/fh/files/blogs/adwords_smart_bidding_whitepaper.pdf
https://drive.google.com/file/d/1ZHlUuwGNbHEtWZwlaXt2xshh3hz5m7GL/view?fbclid=IwAR0nmI1eXR4G8zxaLQj9diYVZkcRxDOta25ULxROxEYYOR5f2265z1QUxGU
https://services.google.com/fh/files/misc/gda_smart_bidding_guide.pdf
Mix and match best practices from different channels to discover how the algorithms work at a deeper level:https://www.facebook.com/business/m/power-five
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2022.01.17 05:08 Hiko_Seijuro92 MY VISiON ( Daygame vs Nightgame)

My experience is not enormous but yet when i started to get in the Daygame I managed to go through it and i was a bit successful. The women were responding and i already had an idea of what to do and not to do.
Regarding the night game, i also had my experience which was positive due to my physical appearance but yet i encounter a frequent issue which is flaking. Generally what i do is just noticing which chicks is attractive and going straight so ask her dancing without a word ( just by my hand) It worked well and 70% of the time it ended up kissing and one timz asking me to go with her at my place. The issue is that every time they give me their number, it ends up on ghosting my message and never responding What do you think of it?
My view is thzt the daygame is more efficient because the women are sobber and on the ex same state as the day following her drunkeness. You have better choice because women on a club are generally less beautiful than the rest of women that goes on it looking for validation. If those girls goes only for validation then where do they get men then?
Let me know what you think of my vision.
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2022.01.17 05:08 Electronic_Low_2509 विश्व प्रसिद्ध भविष्यवक्ता नास्त्रेदमस और बाबा बेगा के अनुसार 2022 मैं मार्च और अगस्त तक सबसे खराब टाइम बताया है मार्च महीने से आंधी तूफान और बारिश और भयंकर वायरस और युद्ध के कारण 3 दिन अंधेरा छा जाएगा सूरज की किरने धरती पर नहीं आएगी और युद्ध इत्यादि चालू हो जाएंगे जिससे लाखों-करोड़ों लोग मारे

विश्व प्रसिद्ध भविष्यवक्ता नास्त्रेदमस और बाबा बेगा के अनुसार 2022 मैं मार्च और अगस्त तक सबसे खराब टाइम बताया है मार्च महीने से आंधी तूफान और बारिश और भयंकर वायरस और युद्ध के कारण 3 दिन अंधेरा छा जाएगा सूरज की किरने धरती पर नहीं आएगी और युद्ध इत्यादि चालू हो जाएंगे जिससे लाखों-करोड़ों लोग मारे submitted by Electronic_Low_2509 to SaintRampalJi [link] [comments]


2022.01.17 05:08 Lonely_Blacksmith701 Advice on renovation companies?

I’m thinking of buying a house (in Kanagawa) and doing some renovations before moving in, but I need some advice about any good renovation companies 🙏
I’ve already got the bank approval to take out a loan and have my sights on a particular place, but the kitchen is a bit small and I’m hoping to change it up.
There are so many renovation companies out there though, and I’m having a hard time knowing which ones are good/bad. Any suggestions, experiences or advice? Thank you!
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Texting my crush but yanno idk what to say because we’re coworkers and I’m sick of bringing up work P.S not really looking for flirty things to say
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2022.01.17 05:08 Sentient_Flesh Ahora que la cosa se ha calmado más: El debate de las macrogranjas.

Pues eso, a discutir.
A mi me parece que el problema se ha ido muy de mano de la forma más absurda posible y que Garzón tiene razón.
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2022.01.17 05:08 gmkhq99 pov: you’re low health and the enemy rengar is missing

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2022.01.17 05:08 onigiri815 PSA & Discussion: Priceline 3 Day Sale - Up to 50% off Skincare, Suncare and Tanning + other deals including Double Sister Club Points [18/01/2022 12:01am AEDT to 20/01/2022 11:59pm AEDT]

PSA & Discussion: Priceline 3 Day Sale - Up to 50% off Skincare, Suncare and Tanning + other deals including Double Sister Club Points [18/01/2022 12:01am AEDT to 20/01/2022 11:59pm AEDT] submitted by onigiri815 to AusSkincare [link] [comments]


2022.01.17 05:08 Agima [100% OFF] Ultimate ITIL 4 Foundation Practice Tests Fully Updated 2022 (4 days or 280 registrations left)

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2022.01.17 05:08 AngelTweak Why does my body randomly twitch but also feel good?

Sometimes I randomly get twitches in my neck and arms and sometimes it feels good but it happens for no reason like when I’m sitting down or standing
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2022.01.17 05:08 TheRealCliffjumper38 Cool Real Steel HP Touchpad Advertisement

https://www.youtube.com/watch?v=IZDSVbqy00Q
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2022.01.17 05:08 AsaPasa2 I found perfect diamond leggings in End City

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2022.01.17 05:08 ceesaart Kazakhstan: A coup, a counter-coup and a Russian victory.

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2022.01.17 05:08 fallonreader Chongyun and Shenhe Floor 12 Spiral Abyss

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2022.01.17 05:08 cutiepiedaily e

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2022.01.17 05:08 flowersandmuffins Question on the sin of envy and love interests

This might sound a bit scrupulous but without telling the whole story, I liked this guy late last year but he's now in a relationship with a friend of mine. Of course I don't wish her any harm or anything, but I struggled a bit with a sort of sadness because I liked him and wanted to be with him instead of her. Even till now when I think about it it can hurt a bit, and so I'm wondering if this comes under envy or maybe coveting thy neighbour? I know that envy can be a sort of sadness for the good fortune of others, and I'm not sure if this meets the criteria
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